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About July's Workshop
Great copywriting isn’t only about selling. It’s about knowing your audience so well that you can craft stories that deeply resonate with them. Stories that guide them on a journey from where they are now to where they want to be.
Copywriting and creative writing might seem worlds apart. But they are rooted in the same principles: empathy, connection, trust, and transformation. In this workshop, you’ll learn how to use industry-insider copywriting techniques to create rich, memorable, and gripping prose.
Workshop Takeaways
The fundamental copywriting principles you can translate into creative writing.
How to use the art of persuasion and immersion to make your audience forget they’re reading fiction.
Learn how to show and tell like a copywriter so you can create lifelike, complex characters.
How to write with conviction and craft your signature tone of voice.
No words wasted: how to use copywriting techniques to cut the fluff and edit your manuscript like a pro.
This workshop begin’s on July 7, 2025. Paid subscribers will receive full access to this and all of our workshops for $10/mo
How It Works
Sophie will publish a new lesson every Monday in July. If you're subscribed, they'll be sent directly to your email. Our workshops are self-paced, so you can take them anytime that works for you.
In the comment section of each lesson, writers taking the workshop do assigned exercises, swap feedback, and engage with each other.
At the end of the month, this workshop will be added to our collection, and a new instructor will take over to teach something else!
About The Instructor
Sophie Campell is a Freelance Creative Content Writer based in Scotland. She writes for literary and cozy lifestyle brands providing writers and readers with the tools or vibes they need to live their dream literary life. She is also a lifelong fiction writer and prize-winning poet, published in The Woolf, Surely Mag, Bright Flash Literary Review, WhyNot and Razur Cuts (including their Finest Cuts edition), and others. In 2023, she won the poetry prize in Bold Types, Glasgow Women’s Library’s Annual Scottish Women's Creative Writing Competition. Learn more on her website.